Admission Requirements
- An A.A. or A.S. degree from a regionally accredited community college.
- Recommended GPA 2.8 or higher
Marketing
Program Overview
The Marketing program prepares students to understand consumer behavior, analyze markets, and develop strategies that connect organizations with their audiences. Offered through Rutgers University–Newark and Rutgers Business School–Newark, the program combines traditional marketing principles with contemporary approaches to marketing analytics, research, digital marketing, and consumer behavior.
Students develop a strong foundation in marketing while learning to work effectively across business functions. Graduates are prepared for career opportunities in areas such as marketing, sales, advertising, public relations, market research, digital marketing, and brand management.
Transfer requirements vary by partner community college. Review the transfer guidelines for your location below for specific requirements and recommended courses.
Partner Locations Offering this Degree
County College of Morris
Find everything you need to know about the program, including course format and prerequisites, plus location-specific requirements that vary by partner campus.
Additional Information
Transferring Credits
- Up to 60 credits accepted from NJ county colleges
- Up to 90 credits may be accepted from a 4-year institution
Visit the NJ Transfer website for more information.
Where This Degree Can Take You
Students pursuing a degree in Marketing are prepared for careers in advertising agencies, corporate marketing departments, sales organizations, and digital marketing environments. Marketing professionals help organizations promote brands, connect with audiences, and drive business growth.
Account Executive
Serve as the main point of contact between clients and marketing teams, helping manage campaigns, projects, and customer relationships.
Copywriter
Create engaging written content for advertisements, websites, social media, and marketing campaigns that promote products and services.
Marketing Research Analyst
Analyze consumer trends, market data, and customer behavior to help organizations make informed marketing decisions.
Public Relations Manager
Oversee media relations and public communications to help organizations build and maintain a positive brand image.
Ready to Take the Next Step?
You don’t have to navigate the transfer process alone. Rutgers on-site advisors and community college staff work together to help you understand your options, plan your path and prepare for your transition to a Rutgers degree program.