The marketing program is provided by the Rutgers Business School—Newark. The Marketing major provides students the opportunity to develop skills that enable them to function in different marketing roles while working closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.
Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions. Frequently, marketing consultants, marketing research directors, and marketing professors have earned Ph.D. degrees in marketing or related subjects.
Students must take at least 18 major credits beyond the school core, including 9 credits of the required courses and at least 9 credits of electives.
Potential Career Paths
Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.
Students with an earned associate’s degree from any accredited community college are eligible to apply to the program. Specific pre-requisite courses may be required
Rutgers, The State University of New Jersey will transfer a maximum of 60-64 credits or one half of the total degree credits required for a baccalaureate degree from a NJ county college to a Rutgers degree program for those students who have completed an A.A or A.S degree. Please visit the NJ Transfer website at www.njtransfer.org to look up the Recommended Transfer Program (RTP) for any undergraduate major at Rutgers. Students may be awarded up to 90 credits from a 4 year institution.
Ready to Apply?
We highly recommend contacting an advisor to help guide you through the application process.